Pro chef vs noob chef:

Wet market edition

Infotainment

About the project

Project Type: Infotainment (Culinary)

Role: Producer, Director

Language: English

Completion Date: 2024

About:

What happens when a pro chef, Azfar, and a noob chef, Adel, pit against each other for a cooking challenge? In what circumstances could Adel stand a chance? Adel will be given $20 and 20 minutes to shop for ingredients at the wet market, while Azfar gets HALF of this. Will Adel make the best use of her extra advantages, or will Azfar still reign supreme despite his lack of time and money?

Creative Problem:

This project was commissioned by Unfold Asia for their culinary content arm, NOM. I was brought on to produce and direct an episode on their Youtube channel. The main criteria was for the concept to be simple and easy to execute so that it could fit into a challenging deadline. I was tasked to develop the idea of Pro Chef vs Noob Chef.

Solution:

With all the criteria in mind, the final video ended up being set at Tekka Wet Market. In order to level the playing field, the pro chef would also be given a budget and time handicap.

Process & Development

As this was a new concept that was being tested, I did some screen research to present at the first concept meeting. The main structure of the video would be adapted from other popular Youtube cooking shows like Buzzfeed and the challenges was inspired Epicurious.

Screenshot of my concept meeting notes.

After the concept was approved, I drafted out a script for approval. We went through 3 rounds of comments before landing on 3rd and final version of the shoot script.