Project Type: Social Media Content

Role: Content Producer

Language: English

Completion Date: 2021

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About: 

During my 2-week internship with Tribal Worldwide, my team and I worked with our mentors to create short content pieces. One of it aimed to increase the vaccination uptake rate among the elderly in Singapore. We did it by creating short informative videos that featured Chinese dialect phrases young adults could use to persuade their grandparents to get vaccinated. 

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This resulted in:

- The Health minister posting it on his Instagram page

- 2 media outlets featuring our story

(The New Paper & Lianhe Zaobao)

- Feature on National Youth Council's Instagram Page​​​​​

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Made For:

CB Daiji (Tribal Worldwide)

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