Project Type: Social Media Content

Role: Content Strategist

Language: English

Completion Date: 2024

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About:

As part of NTU Women’s Rugby 2024 recruitment drive, I led the social media strategy for our social media presence.

 

My key contributions included:

• Social Media Management:

  • Developed and implemented a comprehensive social media content plan to maximize engagement and reach.

  • Created engaging social media content (e.g., graphics, videos, posts) to attract potential recruits.

  • Managed our Telegram channel, ensuring timely updates and direct communication with interested individuals.

• Welcome Week Booth Logistics:

  • Planned logistical aspects for the club's Welcome Week booth, ensuring a smooth and effective setup.

  • Liaised with sponsors to secure support and resources for the recruitment drive.

  • Organized the team to ensure sufficient members were present and actively helping at the booth throughout Welcome Week.

• Recruitment Engagement & Liaison:

  • Spoke directly at the booth to engage with and inform potential new players about the club and its activities.

  • Liaised with new recruits, providing information and support to help them integrate into the team.

 

This resulted in more than 35 sign ups, which is almost a 200% increase compared to the previous year. 

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Made For:

NTU Women's Rugby​​